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Here, I was hired on as an Art Director to provide support for a company working on a fast-paced project. My employer's client needed an interactive medical iPad app which would provided customizable doctor-to-doctor presentations.

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Kickoff

My initial task was to create a concise style for the client to review. Another contractor was also assigned this task. After client review, we each created a new iteration. Our second iterations were reviewed internally. My style was selected for the second client review and approved by the client.

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EARLY ITERATIONS

I aimed to provide a varied approach to design in both style and hierarchy. I was told to stick with the company's font and colors.

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Iteration 1

Given the nature of the content for the final product, I wanted to provide examples of layout and style. I played with the typography of the headers to increase hierarchy, and my provided color palette kept the company's secondary colors as options to consider.

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Iteration Round 2 Warm-up

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The client wanted to stick to a sans serif font much like what I provided, and they preferred their primary colors.

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Iteration 2 & 3

Due to the client's feedback of Iteration 1, I provided the client with dense color. With further feedback, I pulled back the color to leave them grayer.

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In the Weeds

Following this, the other contractor and I worked together with company employees—a Creative Art Director and a copywriter—to build out all of the slides for the application. I took charge of the placement of UI elements and filling in the copy on templates while the other contractor applied my style direction to client-provided graphs and figures.
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Our challenge was to provide a clean aesthetic despite the volume of information per slide and also to create a concise aesthetic throughout the different figures given by the client.

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Home & Selection Screens

Reference Block Inactive vs Active

Reference Overlay Inactive vs Active

Various Slides

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Final Stretch

Once the project was in a comfortable place, we were assigned with creating a Sketch library the company team could use to complete the project.

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Conclusion

My talent sharpened by getting to work on a fast-paced project with tight deadlines. Knowing that the company and the client appreciated my style direction and that I was able to swim in choppy waters, I am confident moving forward. Moreover, I am glad that I left the company in a secure place. I hope to take part in challenging projects shortly.